Facebook is one of the most powerful platforms for businesses marketing to other businesses. That is because Facebook has multiple targeting options to use to target business. Some of them include:
- Targeting companies by the number of employee
- Targeting by company spending behaviors
- Targeting by size of business
- Targeting by industry
- And many more
Facebook has even surpassed LinkedIn for B2B advertising because it has a larger user base and because most of the people using LinkedIn on a daily basis are sales people looking for opportunities or people looking for jobs.