SUCCESS STORY
Incredible Pizza had spent tens of thousands of dollars on other forms of advertising including over $70,000 on facebook ads, but were unsure of the actual return on their investment. They wanted to use Facebook ads to generate email leads because they knew the value of an email lead to their list. We used the Lead Accelerator along with Zenfusion to make that happen.
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
THEIR STORY
Founded in 2002, America's Incredible Pizza Company's mission was to give families a fun place to spend time together and eat good food. With activities ranging from go carts to roller coasters, Incredible Pizza has everything a family needs for a great time together.
THEIR GOAL
After spending tens of thousands of dollars on advertising, the founders of Incredible Pizza were frustrated because they were not getting a ROI on their advertising. They knew the value of an email on their list, so they wanted to use Facebook ads to generate more email leads.
THEIR SOLUTION
Incredible Pizza's need to generate more leads and build a greater email subscriber list was their main focus.
The specifics Incredible Pizza needed were:
- To segment their leads by location
- To collect name, email address & phone numbers
- And to get leads from Facebook into the right place in their email marketing funnel.
Zenfusion decided that the best approach for the Incredible Pizza Company was to use the Lead Accelerator ad strategy with free activity offers.
Using vouchers for one free activity and contests for gift cards, we were able to help Incredible Pizza grow their leads FAST.
THEIR SUCCESS
By promoting free activities and targeting people who live close to one of their 6 locations, Incredible Pizza has reached new people while growing their email list.
The campaign also achieved:
- 1,863 Leads and counting
- 211,649 people reached
- $5.33 per lead
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
Strategies Used
The Lead Accelerator
Facebook lead form quickly generates leads
Video Ads
capture attention with engaging video ads
Elevated Ad Copy
formula for increasing sales and leads
Smart Lead Qualifying
get more qualified leads and optimize your campaign
Coupon Offers
increase leads by offering free activites
“We are very happy with the leads and all of the work the Zenfusion team has done on our ad account. Before working with Zenfusion we were wasting at least 30% of our ad budget and we were still unable to use Facebook ads to generate leads. Now we get dozens of leads every single day!”
Don Potvin
Director & Chief Consultant, America’s Incredible Pizza Company