SUCCESS STORY
Headwaters Bamboo wanted to use Facebook to sell more bamboo fishing rods and reels. After consulting with Headwaters, the Zenfusion team decided that because of the fact that most sales were made from email marketing sent to leads that had come from Facebook, and because of the high average cost of the products, that using Facebook ads for lead generation would be better than going direct to sale.
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THEIR STORY
Helping new and experienced fly fishers experience the thrill of fishing with affordable bamboo fly rods, reels and lines. Truly quality bamboo rods!
THEIR GOAL
Headwaters Bamboo wanted to generate more leads and sales for their eCommerce store using Facebook ads. The Zenfusion team was able to develop a strategy that helped them to generate sales from lead ads using email marketing and a lead magnet offer.
THEIR SOLUTION
Offering Casting Guide Lead Magnet and Lead Accelerator Strategy
After consulting with David we discovered that although he was using Facebook ads to generate some sales, the bulk of his sales were coming from his email marketing efforts.
Typically with an eCommerce business we would use a strategy that went direct to sale.
However, due to the higher cost of the products ($500 Average) and the fact that most sales were coming from email broadcast we decided to use the “Cast Like a Pro” Casting Guide to generate leads.
Once the leads were generated, Headwaters Bamboo would follow up with a 5 day automated email campaign and then send out weekly email broadcasts with offers on their fishing products.
THEIR SUCCESS
The results discussed here are for the dates 9/28/2017 - 10/4/2017. The goal of this campaign was to generate leads that could be followed up with by automated email campaigns and broadcast email campaigns. Here are some of the highlights:
- 497 Leads
- Average Cost Per Lead $1.76
- Sales made from email broadcast to leads generated from Facebook.
- 19,528 Video Views
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
Strategies Used
Video Ads
capture attention with engaging video ads
Lookalike Audiences
find people similar to your current clients
Elevated Ad Copy
find the best audience for your ads
The Lead Accelerator
get more qualified leads and optimize your campaign
Fast and cheap leads into my email marketing system. Made 1 sale from my first broadcast to the leads that came in. I found I typically make sales from every email broadcast I send to my list!
David Rogers
Founder, Headwaters Bamboo