SUCCESS STORY
Job Hunting Secrets wanted to use Facebook ads to get leads into their quiz funnel and then drop the leads into a webinar where they were sold into a training program on how to get more interviews.
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
THEIR STORY
The Job Hunting Secrets approach equips career-changers and job-hunters to secure interviews without wasting time applying for jobs online. Their breakthrough approach helps students learn how to tap into the huge market of unadvertised jobs and put a stop to competition, rejection, and the need for a network to land their next job.
THEIR GOAL
At Zenfusion, we have never seen a customer who knew his market as well as Ian Jenkins of Job Hunting Secrets. Ian wanted to take the data that he already knew about his audience and reach those people on Facebook to generate leads using his quiz funnel and then convert those leads into sales using his webinar funnel stacked on the back end of his quiz.
THEIR SOLUTION
The Conversion Accelerator & Native Conversion Accelerator Strategy
After seeing all of the assets that the Job Hunting Secrets team had at their disposal it was clear that the best strategy to use was the Zenfusion Conversion Accelerator strategy. This strategy leverages the Facebook pixel and website conversion campaign along with a third party landing pages to convert traffic into qualified leads.
In this case, the Facebook ad sent prospects who were looking for a job to a landing page where they could take a quiz. After the quiz, the prospects were provided an opportunity to attend an evergreen webinar to learn the Job Hunting Secret system and have an opportunity to purchase it.
Some of the ads tested and used also included the elevated native ad copy formula and video to send traffic to the quiz.
THEIR SUCCESS
The Campaign for Job Hunting Secrets had the goal of generating as many leads as possible using a Quiz. The campaign results featured here are from 9/20/2017 - 10/20/2017:
- 1,115 Leads Generated from Quiz
- Average Cost per Completion of Quiz $1.25.
- 69,192 Job Hunters Reached
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
Strategies Used
Native Ads
build trust & engage with prospective customers
Video Ads
capture attention with engaging video ads
Rapid Scaling
optimize ads to increase profits and grow
The Conversion Accelerator
convert website traffic into qualified leads
This was a great test for my business. The team at Zenfusion were very professional in their approach and it was great to work with them on this campaign.
Ian Jenkins
CEO, JobHuntingSecrets.com