SUCCESS STORY
Legal Direct provides lead generation and marketing services for attorneys using paid search marketing and content distribution. Legal Direct wanted to get cheaper leads and lift by using Facebook ads to generate leads for their clients. Zenfusion was able to accomplish both very quickly using Facebook Lead Ads. The results displayed are for their first 17 days with Zenfusion!
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
THEIR STORY
With over 20 years in online lead generation, Andy Sweet, CEO of Legal Direct has seen everything online marketing has to offer. He has generated leads and sales for some of the largest law firms in the United States under some of the most difficult conditions. Legal Direct specializes in generating leads for attorneys online.
THEIR GOAL
Legal Direct had mastered Google and other paid search advertising and wanted to expand their reach on Facebook while lowering their average cost per lead.
THEIR SOLUTION
The Lead Accelerator Strategy
The Legal Direct team struggled to advertise on Facebook due to the strict policies on calling out physical ailments and personal attributes. They needed a way to make their ads compliant and keep the average cost per lead lower than their paid search ads.
To address these issues, the Zenfusion team developed a new way to present their offer to the market. The offers for all ads were a free consultation with a specific name that identified what that consultation would do for anyone who took the offer. For example, the Auto Injury Consultation became ‘The Automotive Justice Program’ that connects those affected by auto accidents to Licensed Attorneys.
This strategy brought their average cost per lead from $100 per lead using Google ads, to an average of $40.96 per lead with the Zenfusion ads, a 59% reduction in average lead cost in their first 17 days with Zenfusion!
THEIR SUCCESS
The Results for Legal Direct started happening fast. The results discussed here are for the dates 7/26/2017 - 8/11/2017. To help Legal Direct get leads into their funnel, Zenfusion decided to use lead ads. Once the lead ad was filled out Legal Direct's sales team followed up with the leads by phone and email.
Legal Direct Quick Results:
- 59% Reduction in average cost per lead
- Average cost per lead of $40.96.
- 32 leads using The Lead Accelerator Strategy in their first 17 days!
- Ads adjusted so that they would be compliant with Facebook Ad Policies
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
Strategies Used
The Lead Accelerator
Facebook lead form quickly generates leads
Lead Qualifying
get more qualified leads and optimize your campaign
Enhanced Images
emotionally triggered images draw the right audience
Elevated Ad Copy
formula for increasing sales and leads
I have worked with Mitch and his team at Zenfusion a few times and I am always impressed with their knowledge of Facebook ads and business growth in general. I was very pleased with the results of this campaign and others I have run with them in the past.
Andy Sweet
Founder & CEO, Legal Direct