SUCCESS STORY
The Organized Artist Company wanted to reach more artists who wanted to grow their business. They had several existing funnels and email marketing systems in place but needed fresh leads on a consistent basis. After starting with the Zenfusion team, all involved felt it best to use the Zenfusion Lead Accelerator Strategy which combines Facebook lead ads and lookalike audience targeting to reach more people like their existing leads and customers.
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
THEIR STORY
The Organized Artist Company exists to provide a secure, structured, goal-oriented environment for artists. We seek to facilitate growth, enrichment and achievement in all areas of the artist’s life. Samantha Bennett is the creator of the www.TheOrganizedArtistCompany.com, dedicated to helping creative people get unstuck, especially by helping them focus and move forward on their goals. She has a gift for authentic marketing, having spent 15 years as a Personal Branding Expert for Sam Christensen Studios. She was honored by some of the best marketers in the world as an Ultimate Marketer Finalist at Infusioncon 2010. She is also an Infusionsoft Certified Consultant and Reseller.
THEIR GOAL
The Organized Artist Company wanted to reach more creative people who need help organizing their lives and businesses so they can build their businesses. They do this by offering workshops, private consulting and keynote speeches.
THEIR SOLUTION
The Lead Accelerator
When the team at Zenfusion assessed the assets and funnel that The Organized Artist Company had in place, they determined that the best solution for generating leads for Samantha and her team was the Lead Accelerator Strategy.
This strategy uses the Facebook lead ad to quickly generate leads directly on Facebook and then connect them to a campaign in Infusionsoft.
This strategy was ideal for Samantha and her team because they did not know how to edit or adjust any of their existing funnel elements to become compliant with Facebook. For them, this meant that they could start generating leads faster.
To make all of this work, The Organized Artist Company had the following in place before starting with Zenfusion:
- A tested Lead Magnet offer
- A working sales funnel and email marketing
- An evergreen webinar.
Having all of these elements in place, like a working sales funnel, was key to getting results with Zenfusion!
THEIR SUCCESS
The results discussed here were achieved between 9/20/2017 - 12/15/2017. All of the results are from a single campaign focused on getting the organized artist company the ability to generate leads into their funnel consistently.
- 849 New Leads Using a Lead Magnet & Evergreen Webinar Funnel
- $4.02 Average cost per lead form submit.
- 35,524 reached in their targeted audience using a combination of lookalike and demographic targeting.
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
Strategies Used
Lead Ads
Gain Customers With a Campaign Focused on Generating Leads
Lookalike Audiences
Retarget Your Ads to Reach Those Who Know, Like and Trust You
Elevated Ad Copy
Find the Best Audience for Your Ads
Enhanced Images
Emotionally Triggered Images Draw the Right Audience
The ads took off right out of the gate and at times we have even been able to get leads for under $2 per lead! I didn't think I could afford Facebook ads and I definitely did not want to try to figure it out on my own. Now I can consistently grow my list with leads from Facebook.
Samantha Bennett
Founder, The Organized Artist Company