We were able to get these results for our client Bill DeWees with an average cost of $2.17 per lead/registration.

Instead of using a custom conversion, we used the standard event pixel because it has more ability and allows us to track data and optimize the campaign. Using Facebook reporting we can see where people are at in the funnel process. If you're wondering if this could work for you, here's what you need...

Elements in place for the Website Conversion Campaign:
-Compliant landing page for Facebook
-Offer that works to convert leads on Facebook
-Have the standard event pixels put in place

Using this strategy with a simple and short ad copy formula that is included in our services, Bill's list has more than doubled!