SUCCESS STORY
Keeping Current Matters (KCM) came to us because they wanted to scale their business and their Facebook ad budget. To do so, they needed to get more members at a consistent average cost per member acquisition. Using our Conversion Accelerator Strategy and Zenfusion Silver Plan, we were able reduce the cost to acquire new members by 48% consistently and have helped them to have record breaking months in sales!
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
THEIR STORY
With the KCM Membership real estate, professionals receive personalized blog posts, real estate buyer and seller guides to share with their customers, visual marketing, and selling tools and monthly real estate market updates.
THEIR GOAL
Getting new members consistently and being able to increase ad spend without cost per acquisition increasing.
THEIR SOLUTION
The Facebook Conversion Accelerator
Charlotte Parrish and her team at KCM partnered with Zenfusion to scale their Facebook ad spend and get new members at a consistent cost per new member.
The Zenfusion Team put together a strategy that was rolled out with the KCM team over 3 months to:
- Optimize working campaigns
- Reduce average cost per new member
- Create scalable ad campaigns
Using Wicked Reports ad tracking software, KCM was able to optimize their follow up funnel to know exactly how long after a prospect clicked on an ad they would become a member and then once they became a new member, how long they stayed with the service on average. As a result, they knew how quickly they could scale their ad budget and how much each new member was worth to their business.
The Zenfusion Team used their ‘Rapid Scaling System’ to reduce the cost to acquire new members by 48% while also increasing the number of new members joining KCM.
THEIR SUCCESS
KCM success was a great example of how following the tested Zenfusion ad strategies and recommendations on follow up can produce great results. KCM and their marketing team were diligent about improving their funnel and follow up process to help each ad and lead convert to new customers. The results discussed have taken place between November 2016 – September 2017.
- 2,068 new members and growing
- 48% reduction in cost to acquire new members
- 350% increase in Facebook ad spend
READY TO GROW WITH FACEBOOK ADS?
See How Zenfusion Can Help You Grow With Done-for-You Facebook Ads!
Strategies Used
FB Ad Conversions
accelerate profits with conversion tracking
Lookalike Audiences
find people similar to your current customers
Enhanced Images
emotionally triggered images draw the right audience
Rapid Scaling
optimize ads to increase profits and grow
Native Advertising
build trust & engage with prospective customers
Our experience with Zenfusion has been great. Our cost to acquire new members has gone down and new memberships have increased. We have also been able to scale our ad budget while still keeping the cost per new member acquisition low. When I send over new blogs and content for the funnel to be advertised we send it to the support team and they have the new campaigns up and are quickly getting us results!
Charlotte Parrish
Director of Marketing, Keeping Current Matters