Facebook is an amazing advertising platform for business growth! However, if your new to Facebook ads it can be difficult and overwhelming to discern all the new terms needed to properly use this platform and get results. So to help you get started, here’s a list of Facebook advertising terms you need to know to help you successfully use this platform!
Ads Manager: The tool used to create and manage your Facebook ads, you can also see how your ads are performing, build your audience, create campaigns, access deep analytics and insights, manage your Facebook pixel, set up automated rules, and more.
Audience: A group of people who can potentially see your Facebook ads, your audience represent the people you want to target. This can be custom audiences, lookalike audiences, and saved audiences. All of these start by choosing specifics about who you want to target with age, demographics, interests, etc.
Business Page: A page representing your business where you can publish posts related to your business to keep in contact with your customers.
Business Manager: A tool that helps you organize and manage your Facebook ad account assets. This is the tool you will also use to give your team or an agency access to your Facebook ad account and business page.
Campaign Objectives: When creating a campaign, you need to select an objective which should align with your goals for the success of the campaign and what you want it to achieve for your business. The objectives are lead generations, conversions, engagement, post engagement, page likes, event responses and offers, brand awareness, local awareness, reach, traffic, app installs, video views, store visits, and product catalog sales.
Custom Audiences: An ad targeting option that lets you find people who already know your business on Facebook. You can use customer email lists, phone numbers, or customer Facebook ID’s to create customer list custom audiences. You can also create custom audiences for engagement on Facebook, website traffic, and app activity.
Custom Conversions: An alternative way of marketing and tracking different pages of your website with the Facebook pixel. You can use this if you can’t add standard events to your website or if you want to customize standard or custom events already placed on your website.
Lead Ad: A type of ad that allows you to run lead generation campaigns on Facebook. Lead ads include a contact form that lets people show their interest in a product or service by filling out the form directly on Facebook with their details and allowing a business to follow up with them with email marketing, text messages, voicemail, sales calls, and even retargeting ads.
Lead Form: A form used in lead ads to capture information about the customer that’s important to your business. Its mobile friendly and auto fills with information the user has already shared with Facebook plus whatever else they want to share.
Lookalike Audiences: An audience created by Facebook that helps you reach people similar to an audience you care about seeing your ads. The users reached will most likely be interested because they are similar to already existing customers.
News Feed: A constantly updated list of stories in the middle of the homepage. It includes status updates, photos, videos, links, app activity and likes from people, Pages, and groups that you follow on Facebook. This is the primary area where your ads will show up to your audience.
Pixel: The facebook pixel combines both the conversion tracking pixel and the custom audience pixel. It’s a code that is embedded on your website to track specific action people take on your website. When a customer triggers a standard event like adding something to their cart or making a purchase, the pixel will track that and report it back to you so you can reach that customer again with more ads.
Saved Audience: An audience that you have already created, customized, and saved to use in other ads.
Standard Events: Nine actions recognized and supported across ad products to track conversions, optimize for conversions, and build audiences. These nine events are viewing content, searching, adding to cart, adding to wishlist, initiating checkout, adding payment info, Purchasing, leads, and completing registration.
Website Conversions: Getting your website visitors to make an action you want like a purchase, opting in for a report, adding a product to their shopping cart, making a purchase, or filling out a lead form.
Knowing these Facebook terms will help you properly take your Facebook advertising to the next level. If you’re still confused about some terms or anything facebook advertising related, make sure you join our FREE Facebook Group Zenfusion FB Ad Prosperity to get ongoing help and support with your Facebook advertising efforts. You can click this link to join us!